Wednesday, April 2, 2008

EXTRACT THE MAXIMUM OUT OF GOOGLE ADSENSE

Below are some tips to help you optimize your pages to make them more Adsense-friendly. Note that these tips deal with ad delivery rather than ad formatting or placement. While ad formatting and placement may affect ad click-through rates, they have nothing to do with the delivery of relevant ads to your site. Your site must display relevant ads before they have any chance of being clicked on.
1. Avoid too much content on a page
If Adsense does not understand what is your page is about, it cannot deliver ads targeted to its content. Although a human being can easily tell what a web page is about by taking a glance at it, computer algorithms are no so intelligent. If your page contains too much content, chances are that it also contains too many seemingly unrelated keywords. Adsense becomes confused and displays PSAs or ads unrelated to the topic of your page. Try dividing the page into smaller ones, each focusing on just a few related keywords.

2. Avoid too little content on a page
If your page contains lots of graphics and very little text, Adsense may have a hard time figuring out what it is about. This is especially true when the bulk of your content is derived from graphics and scripts. When possible, use text rather than graphics to display website names, page titles, and headline texts. Make certain to include your keywords in the title of your page and repeat them throughout the page. Avoid hiding your text through sneaky tactics, such as using tiny fonts or making your text the same color as the background. This may be construed by search engines as spam.

3. Repeat keywords that you are targeting
Keyword repetition makes it easier for Adsense to decipher what your page is about. Do this in moderation as excessive repetition may be considered spam by the search engines. Excessive repetition may also make your writing sound awkward to the human reader. Instead of repeating the same keyword more than 5 or 6 times on a page, use synonyms and related keywords. For example, instead of repeating “Adsense optimization” 20 times, you might try alternative phrases like “increase Adsense revenues” or “earn more from Adsense”.

4. Avoid acronyms
I once wrote an article on pay-per-click advertising for one of my sites. When I uploaded the article to my site, I was surprised to find that all of the ads showing on the page were for Apple computer products and had nothing to do with pay-per-click. It later occurred to me that instead of repeating “pay-per-click” over and over in the article, I used the acronym “PPC” numerous times. As it turned out, “PPC” also stands for “PowerPC”, Apple’s line of Power Macintosh computers, which explained why I was getting all the Apple related ads. When I replaced all the “PPCs” with “pay-per-click” and “pay per click”, the problem went away.

5. Choose keywords with commercial value
You may get public service announcements rather than paid ads if your page deals with a subject matter whose keywords no one bids on. A remedy for this is to incorporate keywords with commercial value into your manuscript. For instance, if your page is on some obscure medical condition, you might try sprinkling a few drug names into your document to make it display paid ads rather than PSAs.

WEB-DEVELOPMENT,SEO,MARKETING,IT OUTSOURCING
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Tuesday, January 15, 2008

MARKETING YOUR OWN PRODUCTS IS A BETTER DEAL.

No matter how tempting an affiliate program sounds,it cannot beat the stability and control that you can get from owing your own products.Businesses online that are build solely on affiliate programs are very risky and unstable.Hence to succeed in making a living online, you got to own some products which are under your control and also allows you to keep 100% of the profits for each sales.Owning your own products doesn't mean that you must create them yourself. There are many netpreneurs who buys quality master resale rights of products and resell them at 100% profits. They even create affiliates program in ClickBank and let other affiliate programs sell for them by giving them a share commission as high as 75%.In the long-run, if the odds are calculated, the real winners are the one's who own the affiliate programs. Most of the internet millionaires who claim to have earned millions on the web are actually affiliate program owners. Yes, you may make some money from joining affiliate programs but overall making a living online purely from affiliate programs is really a tough challenge.

Here are certain online revenue generating schemes as well

1) Writing and marketing your own products:A good writer can produce ebooks on various targeted material derived from keyword searches. Find out what people are searching for most and write about it.

2)Marketing via a Reseller's Rights Package:If you're not good at writing, you might consider selling other people's products. There are numerous ebooks that come with reseller's rights, some give it to when you purchase the ebook, others require and additional fee for the right to sell it. Once you have the reseller's rights, you can market these products and keep 100% of the profits.

3. Promoting Affiliate Program Products:Affiliate Programs like ClickBank let you promote thousands of products as their affiliate. Most ClickBank affiliate commissions range from 35% to 70%. Many of the products are based on Internet marketing, but there are plenty of non-marketing products to make it worth while to join for free.

4)Using Google AdSense:Google AdSense, like ClickBliss, allows you to place a "tower" of ads on all of your web pages. Income is derived from your visitors clicking on the ads. Advertisers pay a certain amount per click to advertise with AdSense, and so you get a percentage of the revenue from each click received from your webpages.

5)Selling on EBay:From selling items you get from yard sales to being a drop shipping agent for corporate wholesalers, EBay give you many ways to generate an income. They charge a nominal fee to become an EBay Merchant, but it's well worth what you can earn through this outlet.

MarketRaise Corp
www.marketraise.com